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Newsletter 
EP. 300
October 13, 2023
Life of the (First) Party! Google Ads Data Manager is Announced.
This week on Marketing O’Clock, it’s our 300th episode! We’re managing our expectations as Google Data Manager is announced. Plus, Google Ads supplies Demand Gen campaigns to all advertisers and the latest from USA vs. Google.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
- Watch Us In Action
PPC management in 2023 is more about protecting clients from Google than out-manoeuvring competitors.
— Mark Williams-Cook (@markcandour) October 5, 2023
It's wild how Google has obliterated the meaning of keyword match type.
Google has been loosening it for years. It has now completely lost all meaning.
Here's an example:
This ad set has 3 phrase match KWs. They've matched to 1546 queries over the last month. 731 (47.3%) are… pic.twitter.com/TyFuuvKyeh
— Collin Slattery (@CJSlattery) October 11, 2023
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