This week on Marketing O’Clock, it’s our 300th episode! We’re managing our expectations as Google Data Manager is announced. Plus, Google Ads supplies Demand Gen campaigns to all advertisers and the latest from USA vs. Google.
PPC management in 2023 is more about protecting clients from Google than out-manoeuvring competitors.
— Mark Williams-Cook (@markcandour) October 5, 2023
It's wild how Google has obliterated the meaning of keyword match type.
Google has been loosening it for years. It has now completely lost all meaning.
Here's an example:
This ad set has 3 phrase match KWs. They've matched to 1546 queries over the last month. 731 (47.3%) are… pic.twitter.com/TyFuuvKyeh
— Collin Slattery (@CJSlattery) October 11, 2023