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Building for the future to help you prepare for what’s next

More informed attribution models: All of Google's ad attribution models will soon include Display and YouTube touchpoints, in addition to Search and Shopping. And, they'll also include in-app conversions for the first time! #GML2021

— AdsLiaison (@adsliaison) May 27, 2021

When it comes to automation, Google is focusing on:
- Giving advertisers with new ways to steer automation
- Speeding up learning periods
- Delivering more transparent insights & testing features#GML2021

— AdsLiaison (@adsliaison) May 27, 2021

Later today, we are releasing a broad core update, as we do several times per year. It is called the June 2021 Core Update. Our guidance about such updates is here:https://t.co/e5ZQUA3RC6

This will be followed by the July 2021 Core update. Here’s more information about that…

— Google SearchLiaison (@searchliaison) June 2, 2021

Google On How it Ranks News Sources

Microsoft Announces Unified Campaign Pilot Including Google, Facebook, Instagram & More

I would have rather that Google announced *something* instead of talked around things, used buzzwords, and interviewed people with lots of money for 2 hours #ppcchat #GML2021

— Amalia Fowler (she/her) (@AmaliaEFowler) May 27, 2021

2019 Google Marketing Live had me get nearly blackout when I met Katy Perry.#GML2021 had me listen to Alicia Keys tell me that she hated being marketed to while I sipped an iced coffee

— Mark Irvine (@MarkIrvine89) May 27, 2021

15% of search terms are new.......but they're insignificant sooo you can't see them #ppcchat #GML2021

— Greg (@PPCGreg) May 27, 2021

15% of searches are brand new and Google has never seen them before

Neither have we... more like 40%! 😉

#GML2021 pic.twitter.com/D14wRP4y9I

— Mike Ryan (@mikeryanretail) May 27, 2021

I scrolled through all the #GML2021 Tweets to find a marketer who enjoyed losing the search terms data.

I am done.#PPCchat

— Jithin Chandrababu (@jithinsee) May 27, 2021