On this Marketing O’Talk roundtable discussion, we’re joined by 3 really smart guests to talk about Google Ads Smart Shopping campaigns!
With us on today’s show are:
- Cole Soldwisch, Digital Marketing Manager at Cypress North
- Kirk Williams, Owner of Zato marketing
- Pamela Lund, Digital Marketing Consultant at That Pam Chick
and Marketing O’Clock’s Christine Zirnheld moderates!
Topics covered include:
- What smart shopping campaigns are and if they’re actually smart
- Types of products and brands that are a good fit for smart shopping
- How to structure smart shopping campaigns within your account, including how to include both smart and standard shopping campaigns
- Budget & ROAS target optimization
- Creative optimization
- Reporting hacks
- Tips, tricks, and tests to try in your account
Enjoy the show!