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EP. 219
March 24, 2022
Advantage: A METAphor for Automation
This week on Marketing O'Clock, Meta takes ADVANTAGE of advertisers' trust as they rename their automated advertising tools. Then, TikTok's new feature is the same old Story and we've decided to call the latest Google update the PRU '22. All this and more digital marketing news from the week!
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Here are 10 of my favorite things you can do with Google Analytics 4 that you could never do with Universal.
1. Audience Conversions - In GA3, you could only have conversions based on a page or event. In GA4, you can have audience-based conversions. pic.twitter.com/3CGDp651mr
— Charles Farina (@CharlesFarina) March 21, 2022
Yeah, the {Location(City)} function should work regardless of Zip targeting.
— Sam (@DigitalSamIAm) March 21, 2022
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