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Newsletter 
EP. 266
February 17, 2023
There’s a lot HappenBing at Microsoft Advertising - Breaking Down Updates & Announcements
This week on Marketing O’Clock, Microsoft Advertising has a slew of updates for us, including data exclusions, new custom combination targeting, and conversion tracking changes. Plus, a new article says Google is losing control, and we have an update that will be music to the ears of YouTube creators everywhere.
- Skip ahead to your favorite segments
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- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
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For those saying that their Google Ads performance is “all going to brand”
You’re probably just not doing it correctly
There are millions of people looking for your products/services
You need to build flows to capture that intent
Can’t just drop them on a PDP
— Ben Kruger (@Ben__Kruger) February 15, 2023
HEADS UP: The next round of Meta Ads interests, demographics, and behaviors will be discontinued on April 6th, 2023. Check your affected ad sets and make changes before then.
— Akvile DeFazio (@AkvileDeFazio) February 13, 2023
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