Podcast Addict 
Apple Podcasts 
Overcast 
Pocket Casts 
Google Podcasts 
Castbox 
Radio Public 
Breaker 
Spotify 
Anchor 
Stitcher 
Youtube 
Newsletter 
EP. 266
February 17, 2023
There’s a lot HappenBing at Microsoft Advertising – Breaking Down Updates & Announcements
This week on Marketing O’Clock, Microsoft Advertising has a slew of updates for us, including data exclusions, new custom combination targeting, and conversion tracking changes. Plus, a new article says Google is losing control, and we have an update that will be music to the ears of YouTube creators everywhere.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
- Watch Us In Action
For those saying that their Google Ads performance is “all going to brand”
You’re probably just not doing it correctly
There are millions of people looking for your products/services
You need to build flows to capture that intent
Can’t just drop them on a PDP
— Ben Kruger (@Ben__Kruger) February 15, 2023
HEADS UP: The next round of Meta Ads interests, demographics, and behaviors will be discontinued on April 6th, 2023. Check your affected ad sets and make changes before then.
— Akvile DeFazio (@AkvileDeFazio) February 13, 2023
We include every article from the lightning round and absolutely everything that we cover in our weekly newsletter!
We're droppin' all the knowledge
on your favorite platforms
