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EP.87
September 13, 2019
NoFollow No More? Google Announces Link Changes
This week Greg and Shep share their take on what a no-nofollow means for the internet ... hint - it will BREAK! we cover new Microsoft Advertising features, Quora Ads, Google Ads bidding options and we have our second ever TAKE-OFF where we pit the blazing hot takes of 4 marketers up against each other in a winner take all. All this, plus an article on AdSense alternatives form Kinsta, and much much more.
Show notes: https://marketingoclock.com/new-google-nofollows-seo-rank/
- Skip ahead to your favorite segments
- Digital Marketing News
- Must Read
- Take of the Week
- Lighting Round - Paid & Non Paid
- Working Hard Or Hardly Working
- WTH
- Cool Tool
- Watch Us In Action
Take of the Week [22:40]
I propose that Google introduces the "shrug-follow" for site owners that are unsure of which attribute to use, or if they should use one at all. 😉
E.g. Crosslink heavily to your network of 50 sites? rel="shrug-follow". pic.twitter.com/uFn0BX0pPC
— Glenn Gabe (@glenngabe) September 10, 2019
rel="ugh"
— Jon Henshaw (@henshaw) September 10, 2019
1 week later on LinkedIn : we provide high DA well balanced backlinks 30% Dofollow 30% nofollow 20% ugc and 10% sponsored ?? #seolife
— Aymen Loukil (@LoukilAymen) September 10, 2019
Summary of the new rels:
-no need (or obvious benefit) to change
-G treats nofollow as a suggestion now which means they *could* count some nofollowed links. (Most likely if they are true recommendations from authoritative sites.)
-not going to work in x-robots or robots in head pic.twitter.com/tmgdlUmRTV— Marie Haynes (@Marie_Haynes) September 11, 2019
- Google Ads Postpones Switching Search & Shopping Campaigns to Standard Delivery
- Facebook testing two new ad features: in-app checkout for Facebook ads, new ad unit for Instagram
- Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns
- What to know about Google’s implementation of first-price ad auctions
- A powerful tool: the product negative keyword conflicts report
- Facebook is making its own deepfakes and offering prizes for detecting them
- YouTube launches a dedicated Fashion vertical
- Google’s robots changes, the web & the law
- Google To Add “Nofollow” Tagging Of Links To Fight Spam? (2005 announcement with the recommendation of non-unilateral changes)
- Google Makes Changes to GMB Listings With Distance-Based Service Areas
- Youtube Creators are Turning the Site into a Podcast Network
- Nearly 50 states’ attorneys general join in antitrust investigation of Google
[38:00]
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