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EP. 249
October 21, 2022
No More Clicking Site (Name) Unseen. Google Introduces Site Names for Search.
This week on Marketing O’Clock, Google announced that they’ll be showing site names on mobile search results. Google also says they’re making ads more distinguishable than organic results (we disagree). Plus, YouTube ADds new formats, TikTok launches a Smart Performance that doesn’t involve dancing, brand new features for Facebook creators, and new evidence that some Google Ads match types might be going aBROAD. Subscribe to us on YouTube and fill out the form in this week's episode description to claim your free PMin Sticker!
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
- Watch Us In Action
Introducing Site Names on Google Search
Google is Rolling Out New Search Ad Label
YouTube Expands 30-second Audio Ads, Said to be 2nd Most Popular Podcast Listening Destination
YouTube Announces New Ad Options, Including ‘Moment Blast’ and Expanded Audio Placements
Get Rid of Pesky Match Types and Focus on Broad Match
Google Ad Match Types are Not Going Away
Branded Content on Facebook Reels: A New Way to Partner With Brands
A Look Inside TikTok’s New Automated Smart Performance Campaigns
We've worked with Google's PMax long enough to call out a hard lesson.
PMax is designed to fill Google remnant inventory at the expense of advertiser performance.
There is no more doubt.
— Tony Zara 🪣 (@tonyzara) October 12, 2022
So I opted in to 'automatically created assets' in Google and the headlines Google generates are longer than the 30 character limit #ppcchat
— Sarah Stemen (@runnerkik) October 13, 2022
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