This week on Marketing O’Clock, Google announced that they’ll be showing site names on mobile search results. Google also says they’re making ads more distinguishable than organic results (we disagree). Plus, YouTube ADds new formats, TikTok launches a Smart Performance that doesn’t involve dancing, brand new features for Facebook creators, and new evidence that some Google Ads match types might be going aBROAD. Subscribe to us on YouTube and fill out the form in this week's episode description to claim your free PMin Sticker!
We've worked with Google's PMax long enough to call out a hard lesson.
PMax is designed to fill Google remnant inventory at the expense of advertiser performance.
There is no more doubt.
— Tony Zara 🪣 (@tonyzara) October 12, 2022