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EP. 406

November 3, 2025

No Tricks, Just Treats: Ghoul-gle Merchant Center Rolls Out Updates for Merchants

This week on Marketing O’Clock: Google has introduced a new Merchant Center for Agencies, designed to let marketing teams manage multiple client accounts more efficiently from one unified dashboard. GMC is also featuring two new analytics charts: giving merchants clearer visibility into how their promotion campaigns are performing in search. Plus, ads are rumored to be coming to Apple Maps & more digital marketing news.

Main Digital Marketing News

 

 

Apple Reportedly Moving Ahead With Ads in Maps App 

Google Launching Merchant Center For Agencies 

Google Merchant Center Next Adds Promotion Analytics

Google Merchant Center Promotions Adds Download Option

Google Merchant Center Preferred Audience For Promotions Restrictions

 

 

 

 

 

Take of the week

 

 

 

Does AI Max Really Drive Incremental Traffic and The Only Way to Enter AI Mode/Overviews? 

 

 

 

 

In case you missed it

 

 

 

Aggregated Performance Data For RSA Headlines & Descriptions In Google Ads