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This week on Marketing O’Clock, Google confuses us all with some updated definitions for Search Ads metrics. We get to the bottom of it (sort of) with some live updates from our Search Liason. Plus AI is being tested in the SERPs, whether you’ve opted into SGE labs or not.

Main Digital Marketing News

Changes to Search Ads Metrics Definitions

Google Updates the Definition of Top Ads

Google Starts Testing AI Overviews From SGE in Main Google Search Interface

Take of the Week hashtag Fire

ICYMI, something that you just might not have seen

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