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Bonus Episode

March 5, 2019

Off The Clock: Joe Martinez

Joe Martinez’s digital marketing story began with him working his dream job as a professional radio DJ. Today, Joe is the Director of Client Strategy at Clix Marketing, a thought leader in the paid search space and a PPC innovator. Joe also writes and speaks for publications like Search Engine Land, Marketing Land, Word Stream, SMX, PPC Hero, Hero Conference, Quora, SEM Rush, Pubcon, and Unbounce.

Listen now to the full story behind the drastic career changes that shaped Joe Martinez’s digital marketing journey.

1.What advice would you give yourself 10 years ago?

  • Double major in college or at least try other classes to learn as much as I could.
  • Seek out more training.
  • Find other people to reach out and network with.

2.What's your biggest mistake in your digital marketing career?

  • Not testing enough.

3.What are the pros and cons of working at an agency?

  • PROS: The people you get to work with and how much you learn.
  • CONS: You can't do everything you want to do and you might get stuck waiting for things due to communication issues.

4.What are the pros and cons of working from home?

  • PROS: A more relaxing environment and I get to be with my kids more.
  • CONS: Some people might get lonely even though I don't have that problem.

5.What book/blog/website had the biggest impact on your career?

6.Your favorite speakers that are a must see for you?

7.What's the most important factor of succeeding in the digital marketing industry?

  • Staying on top of everything new that comes out and embracing those changes.

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