Podcast Addict 
Apple Podcasts 
Overcast 
Pocket Casts 
Google Podcasts 
Castbox 
Radio Public 
Breaker 
Spotify 
Anchor 
Stitcher 
Youtube 
Newsletter 
EP. 320
March 1, 2024
Part(ner)ing Ways. Google Allows Advertisers to Exclude Search Partner Placements from Pmax.
This week on Marketing O’Clock, is Google Ads’ heart finally in the right place(ment)? Search Partner placement data for Pmax is announced. Google is paying publishers to test an unreleased generative AI platform. Then, Google ADS a report to GA4.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
- Watch Us In Action
Spicy (but shouldn't be) Take:
If your approach to PPC/Digital Marketing relies on exclusively on the ability to do "cutting edge" // "new hotness" stuff, that's not a business; it's an arbitrage opportunity.
A durable advantage is 80% doing the basics brilliantly well.
— Sam (@DigitalSamIAm) February 27, 2024
Am I the only one seeing a ton of Google Ads people complaining about overspend the past few days #ppcchat is this just typical end of month stuff or is something nefarious going on?
— Sarah Stemen (@runnerkik) February 28, 2024
We include every article from the lightning round and absolutely everything that we cover in our weekly newsletter!
We're droppin' all the knowledge
on your favorite platforms
Start Listening