hosts Greg, Shep, and Jess
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EP. 212

February 4, 2022

Push it to the (P)Max. Smart Shopping & Local Campaigns Will Migrate to Performance Max

This week on Marketing O'Clock, Google Ads will automatically "upgrade" Smart Shopping and Local Campaigns to Performance Max during the summer of '22. Plus, Howdy Partner! Google launches the new Partners Program for advertisers and the Search Console URL Inspection API.

Main Digital Marketing News

Google Ads: Performance Max To Replace Local And Smart Shopping

Google Launches New Search Console URL Inspection API

Revised Google Ads Partner Program Relaunches

Take of the Week hashtag Fire

ICYMI, something that you just might not have seen

We include every article from the lightning round and absolutely everything that we cover in our weekly newsletter!

 

Google’s Broad Core Updates And The Difference Between Relevancy Adjustments, Intent Shifts, And Overall Site Quality Problems

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