(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PMTM3V5');

Top 50 Most Influential PPCers

View Our 2023 List
audio play icon

EP. 280

May 26, 2023

recAIpping AIll the hAIppenings AIt Google mAIrketing lAIve 2023

On this week’s episode of Marketing O’Clock, AIre you ready for our #GML2023 recap? We’re covering AIll the important highlights from the event. Plus, ready to shake things up and have our first-ever salt off? It's going to be an 'asSAuLT' of takes with a pinch of friendly competition.

Main Digital Marketing News

Google Ads Lets You Create Campaigns Using Conversational AI

Google Search Generative Experience Integrates Search, Shopping Ads

Google Ads Will Create AI-Powered Assets That Target Search Queries

Google: Merchant Center Next to Replace Merchant Center

Google PMax Adds Generative AI to Create Text Assets, Images

Google Product Studio Brings AI-Generated Images to Advertisers

7 New Google Ads Features Include Brand Restrictions in Broad Match, AI in Smart Bidding

Google Ads Adds 2 New Campaign Types: Video Views, Demand Gen

Take of the Week hashtag Fire

 

Take-Off Featuring:

Gil Gildner

Melissa Mackey

Sophie Logan

Salt-Off Featuring:

Julie Bacchini

Jon Kagan

We include every article from the lightning round and absolutely everything that we cover in our weekly newsletter!

 

Google Marketing Live 2023: Everything You Need to Know