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Newsletter 
EP. 190
September 3, 2021
RIP ETAs (2016 – 2022) Temporarily in Our Accounts but Forever In Our Hearts
This week on Marketing O’ Clock, the team breaks down Google’s announcement that it will be phasing out ETAs in favor of Responsive Search Ads.
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first bidding, then keywords, now ad copy: you'll lose control over everything and Google will get rid of you guys, better prepare yourself for this
— françois-jacky (@pluralkd) August 31, 2021
This is stupid.
— Matt Van Wagner (@mvanwagner) August 31, 2021
print off this article, fill it with brie, and call it what it really is… a puff piece. Every stat shared has a larger, non-RSA-related optimization driving it. #ppcchat https://t.co/wXOMWPcjCY
— Greg (@PPCGreg) September 1, 2021
Live look at the word similar in this statement. https://t.co/x9Tv8LsEn7 pic.twitter.com/PtsLgO6vPF
— Collin Slattery (@CJSlattery) August 31, 2021
The above would likely lead to a low ad strength status though.
Some interesting scripts to check out if you are late to the RSA party and plan on adding them:https://t.co/4qPIrISsAZhttps://t.co/Gw3mWSsoqLhttps://t.co/orDRqivDST
— Brett Bodofsky (@BrettBodofsky) August 31, 2021
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