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This show is brought to you by The Biggest PPC Trends of 2020, According to 39 Experts
EP.99
December 6, 2019
Search Console Got the Message. A Message Panel Arrives for Webmasters.
This week the full gang is back! Greg, Shep and Jess talk about Larry and Sergey stepping down from BackRub (I mean Alphabet), new messaging in Search Console, and a new "My CPU is a Neural Net Proccessor" local search update. Plus in this week's WTH, we cover the Liam Bot - UHHHHHH? What? And our must-read marketing article of the week has 12 tips for your 2020 social media.
- Skip ahead to your favorite segments
- Digital Marketing News
- Lighting Round - Paid & Non Paid
- Take of the Week
- WTH
- Working Hard Or Hardly Working
- Cool Tool
- Must Read
- After Show: Shoot the Heck
[13:54]
- [13:54] Google Ads’ Optimization Score Now Includes Display Campaigns
- [15:55] What is CCPA’s service provider designation?
- [17:32] Google accused: Now over 40 rivals call for crackdown on Google Shopping
- [19:40] Google removed over 300 Trump ads for ‘violating company policy’
- [20:35] BuzzFeed’s SponCon lets display advertisers request editorial content for their target audiences
- [22:55] Facebook expands its efforts against ad discrimination
- [23:33] Podcorn launches self-serve podcast advertising platform
- [25:05] Taking Action Against Ad Fraud
- [26:00] Acquire High-Intent Prospects with Quora Lead Gen Forms
[26:16]
- [26:16] Google Upgrades Its Built-In Mortgage Calculator With New Features
- [28:17] Genius sues Google and LyricFind for more than $50 million in damages
- [29:25] Google My Business phone support has ended, but help from the experts has not
- [30:10] YouTube warns creators of subscriber count declines amid purge of closed accounts
- [30:59] Twitter CEO Jack Dorsey uses DuckDuckGo over Google
- [31:30] The Top Songs, Artists, Playlists, and Podcasts of 2019—and the Last Decade
- [33:05] Improving real-time data for newsrooms everywhere
- [33:50] Craigslist Finally Gets an Official App
[35:25]
- [35:25] Facebook tests tool that lets users transfer photos to Google and other platforms
- [36:10] Instagram to collect ages in push for youth safety, alcohol ad dollars
- [37:45] Facebook updates crisis response tools, adds WhatsApp integration
- [39:43] Twitter halts plan to remove inactive accounts until it can memorialize dead users
- [40:34] Podcasts and Travel Apps? Facebook Is Working on Those
- [41:35] Reddit’s monthly active user base grew 30% to reach 430M in 2019
- [42:20] Doctors go to TikTok to talk to teens about vaping, birth control and how celery juice won’t cure cancer
[45:05]
[51:49]
[56:00]
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