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EP. 292
August 18, 2023
Spilling the Discover-tea: Demand Gen Will Take Over For Discovery Campaigns
On this week’s episode of Marketing O’Clock, move over advertisers, we’re uncovering (or discovering) the switch Google is making to Demand Gen. Plus, Google Ads is leaving Enhanced CPC in the dark – it's a shopping sunset. Also, an inAIccurate help assistant comes to Google Ads.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
- Watch Us In Action
Demand Gen Will Take Over From Discovery Campaigns
Existing Discovery Campaigns Will Automatically Move to Demand Gen Throughout October
Google Demand Gen Beta Takeaways
Update on Demand Gen Campaigns From Ben Kruger
Google Ads to Sunset Enhanced CPC on Shopping Campaigns
Google Ads Launches New AI Assistant but Warns its Content May Be Inaccurate
Google Ads has an AI assistant in beta in help section.
Comes w disclaimer "While I know a lot, I'm still learning and may make some mistakes. If I do, please leave feedback so I can learn." 😬😳
Presumably, how would someone seeking help know if the help is wrong? #PPCChat pic.twitter.com/9nUfYfHRC7
— Julie F Bacchini (@NeptuneMoon) August 10, 2023
If you're using enhanced conversions in Google ads, turn on conversion-based customer lists as well.
It uses the hashed first-party data to build a customer list for each conversion action enhanced conversions are enabled for. pic.twitter.com/9YlhxrWUtP
— Nitish Dhir (@ppcnitish) August 10, 2023
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