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Ep. 439

June 29, 2026

STRONG Opinions on Google Ads’ “Strongest Match” Label Tests 💪

This week on Marketing O’Clock: Google Ads is testing Strong Match labels, with the top ad getting labeled “✓✓Strongest Match” and the 2nd highest ad a "✓ Strong Match." These new tests are stirring up some expert voices in the marketing world. Plus, Max Conversions for Standard Shopping is coming (again).

Main Digital Marketing News

Google Ads Target CPA and Target ROAS Bundled With Maximize Conversions and Maximize Conversion Value
Google Ads Smart Bidding Strategies Target CPA & Target ROAS Updates

Google Tests "Strongest Match" Labels on Search Ads

Google Ads Is Testing Strong Match Labels On Ads Now

How Quality and Relevance Are Applied For Experiments

Meta Is Adding A Option To Let People Book Time Directly

A Meta Ads Opinion

New: Google Ads Maximize Conversion Value Bidding For Standard Shopping

Max Conversion Value Is Back

Take of the week

 

 

 

Maybe Don't Name Your Product Literally "Performance Max"

In case you missed it

 

 

 

How to Reach People Who Exclusively Use YouTube

 

 

 

“My Dream” Google Ads MCC Dashboard