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Newsletter 
EP. 217
March 11, 2022
The UTMost Joy! New Parameters Coming to GA4
This week on Marketing O'Clock, Google is adding new UTM parameters for the first time in 15 years and Microsoft's new ad format is all business and all headshot. Plus, all the news you missed this week and we're introducing a "killer" new addition to the Marketing O'Clock team!
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Google: "Trust us! Our ML is great. No need to see search queries"
Also google: "These are good matches for a brand that has "b" in the brand name" pic.twitter.com/WzySwQo6FS
— Collin Slattery (@CJSlattery) March 3, 2022
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