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EP. 289
July 28, 2023
X Marks the Flock? Twitter Rebrands to X
On this week’s episode of Marketing O’Clock, upgrade news everyone? Google makes DSA and GDA upgrades to P-Max available. Plus, an eXtraordinary new eXperiment at Twitter, as it ineXplicably changes its name and eXperience. Also, batter eur-UP - TikTok’s new ad transparency library is cool, but only for one continent.
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If anything this logo change should be a case study in the tonal impact of branding on users. The lack of joy in the branding is having a material impact on my mood while on here that I wasn’t expecting.
Not to mention finding the dark X in a the sea of browser tabs!
— Ginny Marvin (@GinnyMarvin) July 26, 2023
One last example of why you shouldn't use Google Signals as a reporting identity.
Using Google Signals as a reporting identity, can return more users, even though it is positioned as a feature to always return less. pic.twitter.com/jNwTStto2N
— Charles Farina (@CharlesFarina) July 20, 2023
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