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EP. 403

October 13, 2025

YouTube Finds Its Pulse — and It’s Beating for Brands

This week on Marketing O’Clock: YouTube launches an AI-powered Brand Pulse report connecting paid and organic video performance. Also, Google Ads rolls out a new “View-through Conversion Optimization” Beta for Demand Gen campaigns. Plus, a new “Missed Growth Opportunities” tab appears in Google Ads.

Main Digital Marketing News

 

 

YouTube Report Reveals True Value of Paid & Organic Video

 

NEW "View-through Conversion Optimization" Setting for Demand Gen

 

Google Ads is Testing "Missed Growth Opportunities" Tab

 

 

 

 

 

Take of the week

 

 

 

Why Traffic Can’t Sell SEO or GEO Changes Anymore

 

 

In case you missed it

 

 

 

 Stop Guessing: Percentile Analysis for Google Ads

 

 

 

 

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