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In this week’s digital marketing news, Google’s latest tool transforms static images to smooth videos, LinkedIn’s company targeting filters grow, Amazon cuts affiliate payouts to the bone, columns across Google accounts sync up, live from YouTube it’s Google’s Webmaster Conference, shifting SEO visibility scores announce winners and losers amid COVID-19 impact, and Facebook revolutionizes the art of messaging your significant other.
EP. 118
April 17, 2020
Build YouTube Videos From The Ground Up. Some Assembly Required.
In this week's digital marketing news, Google's latest tool transforms static images to smooth videos, LinkedIn's company targeting filters grow, Amazon cuts affiliate payouts to the bone, columns across Google accounts sync up, live from YouTube it's Google's Webmaster Conference, search winners and losers amid COVID-19 impact, and Facebook revolutionizes the art of messaging your significant other.
- [05:45] Google Launches Free Tool to Help Businesses Create Short Promo Videos
- [08:12] NEW LinkedIn Ads targeting filters
- [11:33] Amazon Slashes Affiliate Payouts to as Low as 1%
- [14:41] Just got the ability to sync columns in our Google Ads accounts
- [17:35] Google is Launching a New Video Series to Replace its In-Person Conferences
- [21:10] How the Coronavirus Has Impacted SEO Visibility Across Categories
Good Vibes & Marketing Wins
[25:29]
[28:13]
- Reddit to Publicly Disclose Political Ad Details
- Google Ads Data Hub testing audience lists for display campaigns, adding new features
[33:23]
- Google Suffers Major Defeat – Must Pay French Publishers
- EU copyright directive nearing final form as Google tests stripped-down news SERPs
- New Reviews Now Showing at Google – Sort of
- Weekly podcast data amid the Coronavirus crisis – update through April 12, 2020
- YouTube Viewership is Up, But YouTubers Are Earning Less Money
- Google Meet’s premium features are now free through Sept. 30th
- YouTube Viewership is Up, But YouTubers Are Earning Less Money
- The White House wants us to use Schema for COVID-19 announcements
- Google Play is getting a new Kids section filled with ‘Teacher Approved’ apps
[44:35]
- Twitter Provides Effective Poll Tips in Its Latest ‘Good Copy, Bad Copy’ Update
- Instagram Updates IGTV App and Adds New IGTV Preview Option for Stories
- Instagram Has New Call-to-Action Stickers for Gift Cards and Delivery
- LinkedIn Events is Now Available to All Pages to Assist with Connectivity Amid the COVID-19 Lockdowns
- Facebook Templates for Business Posts About COVID-19 Changes
- Facebook Provides New Templates to Help Brands Communicate Key Messages During COVID-19 Shutdowns
- Facebook Publishes New Guide on How to Maintain Connection With Audiences Amid the COVID-19 Pandemic
[53:49]
[56:56]
Facebook Quietly Releases New Messaging App for Couples
We’re Here for You [59:55]
Goin’ Viral – Quarantine House [61:02]
Freebies [65:30]
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