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Building a community on Facebook turns out to be a recipe for disaster for the New York Times, Twitter addresses widespread user complaints (though not the one you’re thinking of), and things get inten(t)se over zero-click search data.

Main Digital Marketing News

https://www.seroundtable.com/study-65-of-searches-do-not-click-31128.htmlGoogle Ads Blocked 3.1 Billion Ads, Restricted 6.4 Billion Ads & Suspended 1.7 Million Advertisers

https://www.niemanlab.org/2021/03/the-new-york-times-is-so-done-with-its-77000-member-facebook-cooking-group-what-happens-now/ 

Plus Greg’s prediction from 3+ years ago: https://cypressnorth.com/social-media-marketing/shouldnt-build-community-using-facebook-groups/

https://www.searchenginejournal.com/twitter-tests-improvements-to-tweets-with-photos-video/399728/ 

Take of the Week hashtag Fire

ICYMI, something that you just might not have seen

 

We’ll send the dozens of articles in the lightning round and absolutely everything that we covered this week!

 



Filters and Pills in the Google SERPs – How the addition of filters, tabs, and dynamic organization in the search results can impact visibility and clicks