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Newsletter 
- About Campaign Budget Optimization Migration
- You will no longer be able to set budgets for ad sets
- Facebook will automatically distribute that budget in real time to your top performing ad sets within a campaign
- Which means, one ad set could end up eating all the budget instead of eventually distributing it
- Starting in September of 2019
- Facebook Introduces Household Income Targeting Based on US ZIP Code Averages
- Household income targeting will be based on percentages
- You can no longer target people based on a specific income range
- Facebook will Reveal who Uploaded your Contact Info for Ad Targeting
- Starting February 28th
- Users will have a ‘Why am I seeing this’ button they can click on from the drop-down menu in feed posts
- The goal is to keep users in the loop of how advertisers are using their information
- Users will be able to view the ads brand/agency or partner, biographical details used for targeting and if their contact info was uploaded.
EP.56
February 8, 2019
Facebook Ad Targeting
Facebook ads introduces an updated house income targeting option, budget optimization moves to the campaign level, and a new ‘why am I seeing this’ button will be rolling out to all Facebook users to give them a behind the scenes look at how they’re being marketed to.
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