Episode 81 | August 2, 2019

Google Ads Close Variants Roll Out To Phrase & Modified Broad Match Types

Google Ads close variant matching sends the PPC community into a frenzy, Facebook allows advertising in its search results, Google Analytics can now easily report across platforms, apps join the Google Discover family, Snapchat’s new Instant Create ad tool focuses on smaller advertisers, Facebook unveils the Business Manager makeover, learn how to make Google Sheets work for your SEO needs, and Chase chooses machines over humans when it comes to copywriting.

 

Listen above and read the full show notes below.

 

Show notes:

 

This Week’s Digital Marketing News [01:17]

Must-Read Marketing Article of the Week [66:54]

Honorable Mention

Take of the Week [19:51]

Lightning Round

Paid [25:08]

Non-Paid [39:57]

Working Hard or Hardly Working [58:44]

W T H [61:10]

Cool Tool [65:22]

Shoot The Heck [69:32]

Episode 80 Introducing Microsoft Advertising Experiments. More Testing Campaigns, Fewer Testy Advertisers