In this week’s digital marketing news, TripAdvisor connects advertisers to travelers on its new ads platform, Google Ads updates political policies, reports launch for Google product rich results, Bing beats Google to implementing BERT globally, Spotify can choose your next favorite podcast, virtual influencers take over Instagram, Twitter experiments scheduling tweets, and the internet debates if digital advertising is a hoax.
Listen above and read the full show notes below.
This show is brought to you by The Biggest PPC Trends of 2020, According to 39 Experts.
This Week’s Digital Marketing News [02:51]
- [02:51] An update on our political ads policy
- [06:28] Google Search Console to Report on Data Related to Product Rich Results
- [08:27] TripAdvisor launches self-service ad platform for SMBs
- [12:03] Bing is Now Utilizing BERT at a Larger Scale Than Google
Must-Read Marketing Articles of the Week [56:01]
- Digital advertising is not the dot com bubble, improper attribution is
Take of the Week [14:03]
- Snapchat Adds Extended Mid-Roll Video Ad Option
- Snapchat says it will fact-check political ads
- Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns
- Facebook Expands its Brand Safety Controls for Advertisers
- Google Ads intros ‘restricted data processing’ capability for CCPA compliance
- Google Search Console adds Product results filters to performance report
- Facebook Quietly Releases New Meme-Making App
- New In Data Studio: Improved Data Modeling for Data Sources
- Boomers apparently love Snapchat now
- New Report Looks at the Rise of Virtual Influencers on Instagram
- Image search click data dropped by Google Search Console
- Tweet scheduling on twitter.com?
- Rich Results Test to preview your results on Google Home and smart displays
- Bing Improves Image Search With Better Understanding of User Queries
- Google Maps is Adding Local Recommendations in ‘For You’ Tab
- Spotify thinks its algorithm can find your next favorite podcast
- Preview your recipe results on Google Home Hub devices
- You can now hide replies to your Tweets