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Google Assistant Ads – Ep. 57

February 15, 2019

By Hope DiNatale
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All free things come to an end sooner or later. And with over a billion devices using Google Assistant, advertisements are on their way for the free software. Also in this week’s news, Linkedin looks to the future of live video, and Reddit Ads announce improvements to their performance tracking.

Show notes:

Must Read Marketing Article of the Week:

  • An SEO’s guide to using Robots Exclusion Protocol by Richard Baxter
    • A full guide on REP that includes:
      • What REP is
      • Crawler directives, indexing directives
      • Setting page level indexing directives with meta robots
      • Setting page and file level indexing directives with X-Robots
      • Setting crawler directives with robots.txt
      • How to Use wildcards in robots.txt
      • Order of precedence
      • Testing your robots.txt and other indexability issues
      • Remove a subfolder in Search Console
      • Real life scenarios
      • Resources and Further Reading

This week’s top digital marketing news:

  • Google Assistant ads tested
    • Over a billion devices are now using the free software
    • The ad result has only happened to one user so far and Google hasn’t commented on whether it’s a test or a bug
    • Many people are predicting that advertisements will be introduced to Assistant sooner or later
  • Linkedin debuts Linkedin Live, a new live video broadcast service
    • Linkedin will be launching live video this week
    • The service will be on an invite-only basis
    • Linkedin says that video offers the greatest potential for revenue
  • Introducing New Offerings for Performance Advertisers
    • Following their original 2019 update, Reddit announces more tools to help advertisers track performance better
    • App installs are added to campaign objectives
    • Conversion pixel is improved:
      • Tracks multiple conversions
      • Shows view-through and click-through conversions separately
      • Allows attribution window configuration
      • Shows conversion data on new tab

Lightning Round:

What The Heck (WTH):

Cool Tool:

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Listen to Last Week’s Episode: Facebook Ad Targeting – Ep. 56 >

Hope DiNatale

Hope is a Digital Coordinator at Cypress North, working in digital content creation as well as learning to specialize in social media marketing. She loves the mixture of solving problems for others while still being able to work in a creative space. Hope is eager to gain as much experience as she can in the ever-changing digital marketing industry. For Hope, attention to detail is what matters most and she won’t stop working on a project until every detail is perfect for the client.

See Hope's Most Recent Posts

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