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EP.94
November 1, 2019
The news aBERT Google's New Update
In this week's digital marketing news, Google's BERT model interprets the meaning of words, Facebook creates a dedicated News tab, RIPeace Flash, Twitter makes a bold statement in response to the political drama, happy birthday banner ads, create custom shortcuts on Google, and this governor's campaign strategy gets shut down by Facebook.
- Skip ahead to your favorite segments
- Digital Marketing News
- Must Read
- Take of the Week
- Lighting Round - Paid & Non Paid
- Working Hard Or Hardly Working
- WTH
- Cool Tool
- After Show: Shoot the Heck
- Watch Us In Action
[08:38]
[10:04]
- Segment breakdowns in the side bar under Forecasted Results widget
- Responsive ads come to Facebook with Multiple Text Optimization
- Google Merchant Center updates rolling out ahead of holiday push
[15:57]
- Since FB changed algo to demote news in 2018
- Google Tests Q&A Videos in Search Results for Universities
- Google: There Is Nothing To Optimize For With BERT
- Google Lets Anyone Register a .New Domain to Create Custom Shortcuts
- Achieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds
- WordPress AMP plugin v1.4.0-RC1 now available for testing
- Love it or hate it, the banner ad turns 25
[28:03]
[36:30]
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