If you didn’t have the chance to grab a front row seat to Google’s Marketing Live Conference this week, Greg and Jess have come to the rescue. On Episode 70, we dive into the biggest takeaways from Google including gallery ads, 6-second bumper machine videos, Discovery campaigns, connected TV, Performance Planner, and buying directly from Youtube videos.
If that’s not enough Google news for you, then you’re in luck because we also dive into new Google Sheets features, a guide for how-to snippets, and Google Trips. Plus, you won’t believe the stunt fans pulled on the Game of Thrones writers for the final season.
Read the full show notes below.
This Week’s Digital Marketing News:
- Google’s giant gallery ads for search are coming: What they are and how you’ll pay for them
- Google’s new Bumper Machine whips up 6-second bumper ads from longer videos
- New native Discovery ad campaigns from Google monetize Discover feed for first time
- Premiering new TV solutions in Display & Video 360
- Google revamping Shopping hub and will let you buy stuff through YouTube videos
- New Performance Planner coming to Google Ads
TOTW (Take of the Week):
Must Read Marketing Article of the Week:
- Exploring Google’s New How-to Snippets In Search And On Smart Displays: SERP Treatment, Fresh GSC Data, Video Templates, Monetization, and more
- GOOGLE ADS: *NEW* “B2B Detailed Demographics BETA” (audiences only).
- Mobilizing for summer: Google Marketing Live 2019
- What Businesses Should Know About the Upcoming Tool for Managing Off-Facebook Activity
- Google Ads store visits, store sales reporting data partially corrected
- An update on first price auctions for Google Ad Manager
- Google’s combining all its travel planning features under a site called Trips
- New: The Google Optimize Resource Hub
- After year-long lockout, Twitter is finally giving people their accounts back
- Bringing It All Together: Introducing Our All-in-One Marketing Platform
What The Heck (WTH):
- Angry ‘Game of Thrones’ fans ‘Google-bombed’ the show’s creators so that their photo now shows up when you search for ‘bad writers’