Episode 98 | November 29, 2019

Bid farewell to blind smart bidding. Top bidding signal reporting is here.

In this week’s digital marketing news, Google Ads provides top bidding signal transparency, Google Analytics works on improving attribution models, Twitter initiates an account clean up, YouTube TV Masthead Ads are now available to all advertisers, marketers question if voice search has lived up to the hype, Instagram offers a behind the scenes look into its explore page, and Facebook comments on testing a facial recognition app with their employees.

 

Listen above and read the full show notes below.

 

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Show notes:

This Week’s Digital Marketing News [02:25]

Must-Read Marketing Articles of the Week [52:51]

Take of the Week [10:40]

Lightning Round

Paid [13:49]

Non-Paid [29:45]

Working Hard or Hardly Working [44:45]

W T H [47:52]

Cool Tool [50:13]

Shoot The Heck [55:50]

Episode 97 Google wins the popular vote with new political ad policies.