Episode 53 | January 18, 2019

Newspack by Google launched

Newspack by Google launched for local and small newsrooms, Salesforce mobile apps capability is added to their toolbox for marketers to create apps without developers, Amazon’s free video-on-demand service, Freedive, serves up new video advertising opportunities, and Facebook political ads aim to become more transparent in this week’s digital marketing news.

 

Must Read Marketing Article of the Week:

 

This week’s top digital marketing news:

  • Stop the presses: How a new publishing platform can help local news
    • Google is  teaming up with Google, Lenfest, ConsenSys, and Knight teaming up with Automattic & WordPress to create Newspack: a fast, secure, low-cost publishing system tailor-made to the needs of small newsrooms. 
    • Google is inviting small and medium-sized digital news organizations — whether local, single topic, or general interest — to apply to become charter participants in the development of the platform, which will launch in beta form near the end of July 2019
  • A first look at Twitter’s new beta app and its bid to remain ‘valuable and relevant’
    • In the coming weeks, Twitter is going to launch a new beta program, where a select group of users will get access to features, by way of a standalone app, to use and talk about new features with others. Twitter, in turn, will use data that it picks up from that usage and chatter to decide how and if to turn those tests into full-blown product features for the rest of its user base.
  • Amazon enables dynamic bidding, bid adjustments for Sponsored Products ads
    • Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement.

 

Lightning Round:

 

WTH:

 

Cool Tool:

BONUS EPISODE Deep Dive: 2019 Digital Marketing Trends