Bonus Episode | March 5, 2019

Off The Clock: Joe Martinez

Right out of college, Joe Martinez lived his dream as a professional radio DJ.  But after a career change, DJ S.A was retired and he ended up accepting a job in the Kohl’s buying office for the next five years. While there, Joe became intrigued when a friend of his started talking about her job at a marketing agency. Six years after college, Martinez started an entry-level position at a digital marketing agency and found where he belonged.

 

“That is the most rewarding part of this job, helping other businesses succeed.” -Joe Martinez

 Now the Director at Clix Marketing, Joe is a thought leader in the paid search space, a PPC innovator, and a dynamic speaker: writing and speaking for publications such as Search Engine Land, Marketing Land, Word Stream, SMX, PPC Hero, Hero Conference, Quora, SEM Rush, Pubcon, and Unbounce.

 

Joe in Action:

 

Lightning Round:

 1.What advice would you give yourself 10 years ago?

  • Double major in college or at least try other classes to learn as much as I could.
  • Seek out more training.
  • Find other people to reach out and network with.

 2.What’s your biggest mistake in your digital marketing career?

  • Not testing enough.

 3.What are the pros and cons of working at an agency?

  • PROS: The people you get to work with and how much you learn.
  • CONS: You can’t do everything you want to do and you might get stuck waiting for things due to communication issues.

 4.What are the pros and cons of working from home?

  • PROS: A more relaxing environment and I get to be with my kids more.
  • CONS: Some people might get lonely even though I don’t have that problem.

 5.What book/blog/website had the biggest impact on your career?

 6.Your favorite speakers that are a must see for you?

 7.What’s the most important factor of succeeding in the digital marketing industry?

  • Staying on top of everything new that comes out and embracing those changes.
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