Episode 95 | November 8, 2019

Advertisers are gifted with YouTube Shopping Ads

In this week’s digital marketing news, social media influencers read up on new FTC brand guidelines, Bing announces inorganic site structure penalties, Google shopping ads find a home on YouTube’s home feed, Facebook limits how many ads pages can run, share negative keyword lists for Google Ad campaigns, Facebook debuts a loud company brand, Google acquires Fitbit, Tik Tok is under national security review, and these two celebrities join forces to take down misleading ads.

 

Listen above and read the full show notes below.

 

Show notes:

This Week’s Digital Marketing News [02:20]

Must-Read Marketing Articles of the Week [42:18]

Take of the Week [14:05]

Lightning Round

Paid [17:29]

Non-Paid [24:39]

Working Hard or Hardly Working [35:35]

W T H [37:22]

Cool Tool [40:32]

Shoot The Heck [45:05]

Episode 94 The news aBERT Google’s New Update