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In this week's digital marketing news, Microsoft's Digital Marketing Center looks out for small businesses, Google News launches a licensing program, Google's latest social app looks familiar, Spotify revolutionizes sponsor ads, TikTok For Business is open for business, and Facebook's staff wears more hats than you know.
EP. 128
June 26, 2020
Microsoft Addresses CamPAIN Points for SMBs, Launches Free Digital Marketing Center
In this week's digital marketing news, Microsoft's Digital Marketing Center looks out for small businesses, Google News launches a licensing program, Google's latest social app looks familiar, Spotify revolutionizes sponsor ads, TikTok For Business is open for business, and Facebook's staff wears more hats than you know.
- [6:24] Microsoft launches a free Search and Social campaign management platform for SMBs
- [8:36] Google will license content from publishers for new Google News, Discover experience.
- [12:54] Google's New App Keen A Source For Referral Traffic, Search Interests
- [15:47] Spotify tests in-app offers, an interactive ad format for podcasts
- [17:52] Apple Safari to Block Google Analytics From Collecting Data
- [21:07] TikTok launches TikTok For Business for marketers, takes on Snapchat with new AR ads
[25:17]
[29:44]
- New Custom Audiences Based on Facebook and Instagram Shop
- Instagram Will Enable New Advertisers to Create Ads Without Linking to a Facebook Page
- Word and string targeting added to LinkedIn
- Hulu announces a new offer-focused ad format called GatewayGo
- Twitter Pushes More Ads into Feeds, Improves Responsiveness of Algorithm
- Google to see first U.S. revenue decline, including paid search, says forecaster
- Google U.S. ad revenue will drop for the first time this year, eMarketer says
- New Google ad extensions layout
- Amazon Advertising makes agency management easier with the roll-out of the Manager Account
[38:12]
- A Former Google Executive Takes Aim at His Old Company With a Start-Up
- Google Adds ‘Fact Check’ Label to Image Search Results
- How Much Do Keywords in the Business Name Impact Ranking?
- The Google Assistant may start calling businesses to confirm in-stock inventory
- [Update: For Android, web] Google Maps overlaying AR-esque place markers in Street View
- Keeping your private information private
[52:47]
- Twitter Rolls Out List Search, Providing More Options for Users to Follow Topics
- Facebook Goes After Companies For Fake Likes & Comments
- Instagram Updates Eligibility Requirements for Instagram Shopping Ahead of Broader eCommerce Push
- LinkedIn Expands Roll-Out of LinkedIn Stories to Australia
- LinkedIn Launches 'US Recovery Tracker' to Measure Key Economic Indicators in Light of COVID-19
- Facebook Launches 'Summer of Support' Program to Provide Digital Marketing Training to Businesses
- Brazil suspends WhatsApp’s payments service
[57:55]
[60:20]
Facebook creates fact-checking exemption for climate deniers
Rising Star [64:10]
#GamerLyfe [65:35]
ShowNotes REDACTED [66:03]
Extra Extra Spice Served Up For You [66:55]
[70:34]
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