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EP.59

March 1, 2019

Video Plays Its Way Into Google Responsive Display Ads

Today, Greg and Jess covered (really) big news about video becoming available on the Google Display Network, as well as the impending death of Google’s Average Position Reporting (RIP). They also cover digital marketing news varying from new call-only ads in Google, bulk ad editing in Quora, and a new Facebook Ads Manager (?!).  All this, plus our WTH of the week: episode numbers in podcast titles are getting banned on certain podcast editors (Ep. 59 here, folks!), and our Cool Tool: a tool that allows you to see SERPs from different countries and languages.

  • Introducing three new features for Google responsive display ads
    • First, video assets are being introduced to Google responsive display ads. You can select up to 5 videos from your Youtube page to be a part of your campaigns.
    • Second, the new combination reports will show users what ad combination of images, text, dynamic feeds, and videos is their top performer.
    • Third, Google will check your ads with a strength showcard that makes sure that users ads are the best they can be before going live.
  • Google Ads to sunset average position reporting metric later this year
    • Google will retire average position reporting from Google Ads later this year.
    • According to Search Engine Land, this announcement doesn't come as a complete surprise with Google dropping a few hints including:
      • Late last year, Google introduced four new ad position metrics.
      • Earlier this year, Google added click share reporting to search campaigns.
    • Now it's important to review any campaigns that include average position before it's gone forever.

  • Anchor Text: A Data‐Driven Guide (384,614 Web Pages Studied)
    • Joshua Hardwick helps to explain what anchor text is, how it influences rankings, and if it can be useful in 2019. Read this week's MRMAOTW to discover all you need to know about anchor text including:
      • What is anchor text
      • Types of anchor text
      • How anchor text influences search engine rankings
      • Study 1: Anchor text influence across 19,840 keywords
      • Study 2: Surrounding link text influence across 16,000 pages
      • Should you build links with specific anchors in 2019?

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