Check Your (Core) Vitals. Page Experience To Become A Google Ranking Signal in 2021.

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Core Web Vitals will become ranking signals in for Google Search in May 2021, a technical error leads to Facebook Ads accounts being mistakenly disabled, and Search Engine Journal highlights 10 PPC trends to watch for in 2021.

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Google: Core web vitals becoming ranking signals in May 2021

There was a technical issue that caused some FB ads & ad accounts to be mistakenly disabled. We identified and resolved the issue within a couple of hours, and access should now be restored

— Rob Leathern (@robleathern) November 6, 2020

10 important PPC trends to watch in 2021

Not sure anyone can be the "best" at google shopping. Set up the feed, turn on Smart Shopping, and let it ride ⛵️

— Social Savannah (@social_savannah) November 11, 2020

Can you provide any solid data of your regular shopping campaigns outperforming smart shopping?

Smart shopping allows Google to optimize against your ROAS target and fully leverage their algorithm and machine learning.

Sorry, but I’ll trust Googles machine learning over humans

— Social Savannah (@social_savannah) November 11, 2020

How's Google Ads Close Variant's Change going since Sept?

Here's a example of Conversion Rates we're seeing from an Ecom client with a 10+ year tenured account.

Q1&2 = Jan 1 thru Aug 31st. Q3&4 = Sept 1 to today.

Time to Kill Broad & Phrase Match??? Maybe...#ppc #ppcchat pic.twitter.com/EvOAOUnQ3i

— James Svoboda 🕊🐢|👥👊|💀🗡 (@Realicity) November 12, 2020

I paused all BMM and phrase match for a B2B client and it’s getting the best performance ever! Obviously this can’t be a blanket statement for all accounts

— Andrea Cruz (@andreacruz92) November 12, 2020

Best practices are horrible 😉

In your case it makes perfect sense to kill BMM.

We have a case where it was smarter to kill Search, and just run Smart Shopping in three countries (and reduce our fee) while they rebuilt their new website.

You don't see that in a blog post 😀

— Andrew Lolk (@AndrewLolk) November 12, 2020

This is from a great video with @izzionfire & @mediadonis where they spoke with @facan about all things Bing. Some great nuggets of info there. That point about machine learning is incredibly important to understand. They are not setting the weighting. The ML system does. 🙂 https://t.co/DsIAPnD0fW

— Glenn Gabe (@glenngabe) November 9, 2020

Google: XML sitemaps are a minimal baseline for any serious website

Google testing a different font on the SERP, URLs are bold pic.twitter.com/Pv0GF65nJG

— Andrea Cruz (@andreacruz92) November 10, 2020

Facebook Tests New Options to Add Motion Effects to Still Images in Feed

Here’s how Facebook’s new ‘motion effects’ feature for photo posts works... pic.twitter.com/FHqpOBbhsO

— Matt Navarra (@MattNavarra) October 28, 2020

I’ve been uploading short snippets from podcasts to Instagram Reels and very happy with the results so far. pic.twitter.com/VgZUqLF1q0

— Christoph Trappe (@CTrappe) November 12, 2020

Free Heck

Yann LeCun's deep learning course is now free & fully online

L'Oréal offers first line of virtual makeup for social media, video calls

🔧Core SERP Vitals - Chrome Extension.

Show the Core Web Vitals data from the Chrome User Experience Report in your Google Search Results.https://t.co/3PX7vtTO4c

— Chris Johnson (@defaced) November 11, 2020