The Right (of) Passages & The 2020 Clockscars

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Google acknowledges their visualization of passages in the SERPs wasn't the best way to communicate the change... we just wish they'd have thought about this BEFORE releasing it, and not AFTER. Our thoughts on that, plus TikTok and Instagram take a ride on the short videos carousel and we reveal the winners (and losers) of 2020, handing out the industry's most coveted awards, The Clockscars.

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Twitter: Interested in football?
Me: No.

How about NFL?
No.

What about this team in a city you visited 10 years ago?
No.

How about this player?
No!

How about this one?
No!

Fantasy football?
No.

This players girlfriend?
FFS

— Pamela Lund (@Pamela_Lund) December 29, 2020

1/ When @morningbrew began spending money on paid acquisition in 2018, 2 small insights exploded our growth ~10x in a year.

Small insights can have a huge impact.

Here is what we learned.

— Austin Rief ☕️ (@austin_rief) December 28, 2020

P&G's FB spend went down during the #StopHateForProfit boycott, but P&G's Instagram spend (which was larger) did not pic.twitter.com/xcGAM8ZtLR

— Dr. Fou - FouAnalytics (@acfou) December 28, 2020

Had been struggling with a brand campaign in Bing for a fairly large brand & was about to abandon bing altogether for them (it used to be a very profitable platform). Direct ROAS had gone from the 90s to 2 while cpcs had increased from $.45 to $1.02 & IS went from 80 to 55%.

— Shaun Elley (@selley2134) December 28, 2020

Well, it's not like match types really mean anything anyway... 🤣#ppcchat

— Julie F Bacchini (@NeptuneMoon) December 30, 2020

Oh boy -> A small business owner shares a conversation with an employee from Instagram (an IG media expert), who told her the algorithm favors Reels, that it wants to see all features/post types used, and it favors users that consistently use the app https://t.co/x4nePryFAk pic.twitter.com/WjMbNgXh3y

— Glenn Gabe (@glenngabe) December 23, 2020