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Newsletter 
Google Ads Begins Identity Verification
Here's the other side of the rainbow. pic.twitter.com/U3YvW5cOfn
— Rob P (@MrRobzilla) January 11, 2021
EP. 157
January 15, 2021
Advertisers Veri-fy-ered Up Over New ID Requirements In Google Ads
Extra! Extra! Publishers can now see Google News performance in Search Console. And Google Ads has begun rolling out their Identity Verification requirements to advertisers. Which is fine, but the misleading email notification sent out should be dis-CARDED.
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listening now, thanks for including! A definition I have been using more of is from @mikeryanretail in regard to automation, like Smart Shopping. He prefers “black hole” to “black box” when referring to data. Black box hides the algo/process, whereas black hole hides the data.
— Kirk Williams (@PPCKirk) January 8, 2021
We have a smaller, niche client who only receives a handful of conversions every month (anywhere from 5-15).
With @GoogleAds change to Search Query data, we can only see 2 out of the 10 conversions from last month in our SQR.
Another hit for small businesses and I've had enough
— Brooke Osmundson (@BrookeOsmundson) January 8, 2021
Lightning Round Articles
View local competitive visits and search terms - Google Ads Help
Google Ads Salesperson Alleged to Link Organic Ranking to Ad Spend
Google Launched Subtopics Ranking In Mid-November 2020
YouTube Launches New Hashtag Search Results Pages
Google My Business launches new performance reporting
Google Index Coverage Report Updated With More Specific Categories
Index Coverage Data Improvements | Google Search Central Blog
Facebook Tests New Post Composer to More Easily Add Recent Photos
TikTok Launches First LiDAR-Enabled AR Effect for iPhone 12
Twitter Has Suspended More Than 70,000 Accounts Following the Capitol Riots
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