EP. 158
January 21, 2021
What was the impact of last July's Facebook Ads boycott? The answer might surprise you. Plus, new insights from the PPC community could finally put the "smart" (marketers) in Google Smart Shopping campaigns.
Ads on Facebook may not be that important for brands after all, Forrester data shows
Ever wanted to see how your Google Smart Shopping campaigns are performing by network type (e.g. search, display, YouTube)?
Well, now you can.
The Cross-Network attribution beta allows you to break out campaign performance on a last-click and assisted basis.
👇👇👇 pic.twitter.com/cZr3PH6tYv
— Harpal Singh (@CustomIntent) January 18, 2021
Imagine your job just suddenly takes away your monitor but tells you nothing is wrong and to keep working.
That is Facebook.
— David Herrmann (@herrmanndigital) January 20, 2021
With Tik Toks new Q&A feature and Instagram users doing something similar with Question stickers, it's not a bad way for brands to source questions for the own insights to gain updated FAQ page or blog content.
— Akvile DeFazio (@AkvileDeFazio) January 19, 2021
One Of Uber’s Lawsuits Against Ad Fraud Comes Full Circle—They Won
LinkedIn just launched LinkedIn Marketing Labs on-demand courses for advertisers.
Google Search Console URL Inspection Tool Showing Multiple Referring Pages
YouTube Launches Next Phase of Program to Tag Items Within Video Clips
YouTube Analytics Adds ‘First 24 Hours’ Metric
Google May Expand Roll Out of Web Stories if More Sites Use Them
Google Testing Expandable Accordion Carousels In Search
Paying Bloggers To Write For Dofollow Backlinks Is Against Google Guidelines
TikTok Adds New Q&A Option Which Enables Fans to Post Questions for Creators
Snapchat Adds Public View Counts to its TikTok-Like ‘Spotlight’ Feed
Instagram’s Testing an Option to Unhide Total Like Counts on Posts
Facebook’s Removing the ‘Our Story’ Section from Pages Next Month
The Best Times to Post on Social Media in 2021 and Beyond [Infographic]
Facebook May Be Rolling Out an Account Issues Dashboard for Businesses
We’ll send the dozens of articles in the lightning round and absolutely everything that we covered this week!
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