(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PMTM3V5');

Top 50 Most Influential PPCers

View Our 2023 List
audio play icon

EP. 158

January 21, 2021

Oh Boy(cott)! New Data Reveals the Impact of Facebook Ads

What was the impact of last July's Facebook Ads boycott? The answer might surprise you. Plus, new insights from the PPC community could finally put the "smart" (marketers) in Google Smart Shopping campaigns.

Main Digital Marketing News

Ads on Facebook may not be that important for brands after all, Forrester data shows

 

 

 

 

Take of the Week hashtag Fire

ICYMI, something that you just might not have seen

Lightning Round Articles

One Of Uber’s Lawsuits Against Ad Fraud Comes Full Circle—They Won

LinkedIn just launched LinkedIn Marketing Labs on-demand courses for advertisers.

Google Search Console URL Inspection Tool Showing Multiple Referring Pages

YouTube Launches Next Phase of Program to Tag Items Within Video Clips

YouTube Analytics Adds ‘First 24 Hours’ Metric

Google May Expand Roll Out of Web Stories if More Sites Use Them

Google Testing Expandable Accordion Carousels In Search

Paying Bloggers To Write For Dofollow Backlinks Is Against Google Guidelines

TikTok Adds New Q&A Option Which Enables Fans to Post Questions for Creators

Snapchat Adds Public View Counts to its TikTok-Like ‘Spotlight’ Feed

Instagram’s Testing an Option to Unhide Total Like Counts on Posts

Facebook’s Removing the ‘Our Story’ Section from Pages Next Month

The Best Times to Post on Social Media in 2021 and Beyond [Infographic]

Facebook May Be Rolling Out an Account Issues Dashboard for Businesses

 

This Week’s Tweets

We’ll send the dozens of articles in the lightning round and absolutely everything that we covered this week!

 



 

Google’s December 2020 Broad Core Algorithm Update Part 2: Three Case Studies That Underscore The Complexity and Nuance of Broad Core Updates