Microsoft Advertising eXandrs Their Offerings With New Acquisition

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Yule love this week's episode as Jess and Greg cover some huge programmatic news from Microsoft, and discussing Reddit's HO HO IPO. We also cover all of the digital ad news of the week along with all the marketing and social stories that you need to know.

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Lighting Round - Paid & Non Paid
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Microsoft to acquire Xandr to accelerate delivery of digital advertising and retail media solutions

Reddit files to take the company public

Recently heard professional Twitter described as "Marketers marketing marketing to other marketers" and now that's all I can think about.

— Justin Borge (@BorgeClooney) December 16, 2021

Advertising Platform OpenX Will Pay $2 Million for Collecting Personal Information from Children in Violation of Children’s Privacy Law

We include every article from the lightning round and absolutely everything that we cover in our weekly newsletter!

I've been working on this during the extended rollout & now that the Dec Product Reviews Update is complete, I just published it -> Google’s 2021 December Product Reviews Update – Analysis and Findings Based On An Extended And Volatile Holiday Rollout https://t.co/BPvQTdIAIv pic.twitter.com/ISerAfF0MI

— Glenn Gabe (@glenngabe) December 21, 2021

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Microsoft Advertising eXandrs Their Offerings With New Acquisition

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