December 17, 2021
Thank You, Thank You(Tube) Very Much! Creators Will Have a Burning Love for New YouTube Features
This week on Marketing O'Clock, YouTube is gifting creators this holiday season with a slew of new features. Our team tells you what you need to know about new auto-chapters, analytics, Shorts remixes, subscription collections, & more! Plus, #PPCchat weighs in on the good and the bad of performance max campaigns (AKA PMax) and more digital marketing news you need to know!
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YouTube Launched Places Mentioned, Editable Auto Chapters, and Permissions Support for Live Control Room
YouTube to automatically link to places mentioned in videos
YouTube: Videos Contributing to Audience Growth, Updates to AFG, Shorts Remix Analytics, and more
Your account setup in Google Ads is not special. It is not worth preventing a client from having access to their data.
I promise you when I'm onboarding a new client I'm looking at keywords & queries and don't give a crap what structure you had.
Give clients their ad accounts.
— Amalia Fowler (she/her) (@AmaliaEFowler) December 8, 2021
(1/7) Lots of talk around Performance Max (PMax) campaigns in Google Ads lately, so here's how they work (according to Google):
PMax campaigns run alongside existing campaigns. You shouldn't need to pause any* campaigns (they say with an asterisk). #ppcchat
— Eric Farmer (@ericdfarmer) December 10, 2021
Tis the season #SEO fam! And the first day of the #seoadvent calendar. I'm sharing some of ✨my faAAAaavorite things✨ from the last year to help you make merry on your website and online! 🎁🥳⭐🍾 🧵 pic.twitter.com/ldOAkl439u
— Crystal Carter (she/her) (@CrystalontheWeb) December 1, 2021