EP. 211
January 28, 2022
What a ClusterFLoC. Google's New Interest Targeting Is a Major Topic(s) of Conversation
This week on Marketing O’Clock, our first Topic(s) of discussion is Google’s latest interest targeting test, followed by the new indexifembedded robots tag. Plus, we think Instagram's new plan for Remixes may have you REthinking your video content and TikTok hopes their new features will convince you (or your avatar) to join. All this and much more digital marketing news!
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So are all of our current matches dumb then?
I mean, it sure feels like a lot are when you look at your SQRs?
Or at least the queries you can see...
(Figured I'd touch all the pain points this Monday morning!).
🤪 🤣
— Julie F Bacchini (@NeptuneMoon) January 24, 2022
#ppcchat Sometimes it baffles me how agencies just take Best Practices as it's a commandment.
Like the new recommendation to run DSA ad groups.
Worst decision ever.
Here's why:
— Andrew Lolk (@AndrewLolk) January 19, 2022
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