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Ep. 429

April 20, 2026

DSAs are DOA: Google Plans to Auto-Upgrade Campaigns to AI Max In September

This week on Marketing O’Clock: Google is moving Dynamic Search Ads into AI Max this September. Also, Google is coming after back button hijackers. Plus, AI Mode is testing a split-view desktop experience.

Main Digital Marketing News

AI Max for Search Moving out of Beta, Dynamic Search Ads to Transition to AI Max

 

Google Search Goes After Back Button Hijacking With New Spam Penalty

 

Google's AI Mode Now Opens Links In Split View On Desktop

Take of the week

 

 

 

Shady Search Terms: Higman’s Demanding Answers

 

 

 

In case you missed it

 

 

 

Investigating A Site’s Removal From Google Before A Delayed Manual Action Arrived