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Marketing O’Clock: Crack Down On Bulk Tweeting, New Site Speed Tools, What The Heck Is Vero? & More! – Episode 007

March 1, 2018

By JenniferKaite
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Do you happen to know what time it is? It’s Marketing O’Clock! On today’s episode, your host Greg Finn talks with Sarah Burke about this week’s digital marketing news. We have updates from Facebook, Google and we discuss a new social media app, Vero! We also have a new segment on the show called “Must Read Marketing Article of The Week!” These are just longer, really informative, well written articles that we can’t fully discuss on our 7-minute show. This weeks article goes to Eric Enge of Stone Temple Consulting. All articles & resources discussed are in the links below, so feel free to check them out!

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What we’ve got lined up for this weeks Marketing O’Clock:

  • Crackdown On Bulk Tweeting
    • Twitter has placed major limits on automating tweets. You can no longer post identical tweets across multiple counts!
  • Facebook Is Removing 20 Outdated, Redundant Ad Metrics
    • Any metrics being removed were barely used or unimportant. Facebook is looking to improve their measurement principles to provide clarity to how metrics are calculated.
  • Google Releases Mobile Scorecard & Impact Calculator
    • You can use the mobile scorecard to compare your site speeds to competitors. The impact calculator gives you an estimate of how much revenue you could be loosing if your site is slow.
  • Why Everyone’s Talking About Vero
    • This ad-free app lets people share photos, books, movies, music and TV! As awesome as that sounds there have been multiple complaints from users on how to even use the app?
  • Google Search Console Message: Fix Long Page Titles
    • There were some screenshots posted on Twitter from a user who received multiple emails from Google Search Console notifying them that title tags on their site are too long? Basically, if your title tags are 600+ Google will not be happy.


Must Read Marketing Article of The Week:

An easy way to see if Google thinks your web pages are keyword relevant by Eric Enge.


That’s the recap of this weeks video! For regular updates subscribe on YouTube, or follow along weekly here on the blog.


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