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EP. 195
October 8, 2021
A-Ten-Hut! New Google Ads Budget Report(ing) For Duty
On this week's show, the team has BIG news at the top, then Shep, Jess, Mark and Greg cover a new Budget Report from Google Ads (and a few fatal flaws within), the 60 Minutes and 7 Hours from the week when Facebook dominated all the news. Lastly, the gang covers Facebook's new ad reach estimates and the noticeable range gap included. From there PPCGreg's Twitter spice dominated the ICYMI and the Take of the Week. After a very news-heavy lightning round the team gives mark an audio present to walk out to.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
- Watch Us In Action
frustrating that I can't use the copyrighted term "budget" in my ads, but G can use it in their recommendations.. #ppcchat pic.twitter.com/Fxz61vX7BK
— Greg (@PPCGreg) September 24, 2021
Auditing a search term report
Add as keyword – defaults as broad match, to open your campaign up as much as possible
Add as negative keyword, defaults as an exact match negative, to block as little as possible#ppcchat— Greg (@PPCGreg) October 4, 2021
We include every article from the lightning round and absolutely everything that we cover in our weekly newsletter!
I'm sure that at some point you have asked yourself: How can I know if my content appears in Google Discover with a large photo? You can. Let's go🧵👇
— David Esteve (@DeiviZzZ) October 2, 2021
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