hosts Greg, Shep, and Jess
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EP. 196

October 15, 2021

The New UniveRSAl Search Ad Type: Microsoft Ads To Only Support Responsive Search Ads

This week on Marketing O’Clock, Microsoft Ads announces that it is following in Google’s footsteps and is depreciating ETAs, making RSA’s the only ad type. Google announces that it will be moving to a first-price auction model, and also unveils the new Analytics 360. Plus, the team breaks down Rand Fishkin’s latest article: What if Performance Advertising is Just an Analytics Scam?

Main Digital Marketing News

Microsoft Advertising will deprecate ETAs too; Wednesday’s daily brief

Moving AdSense to a first-price auction

Built on GA4, Google announces the new Analytics 360

Take of the Week hashtag Fire

What if Performance Advertising is Just an Analytics Scam?

ICYMI, something that you just might not have seen

How to Run a Title Test in Google Shopping

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