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EP. 316

February 2, 2024

All The Single Headlines. Google Ads Announces Single Headline RSAs & Other Search Creative Updates.

This week on Marketing O’Clock, If you like it then you better put a pin on it! Google explains why you might see single-headline RSAs in the SERPs and other changes to search ads creative. Then, TikTok is testing new ways to make posts shoppable. Plus, we’re shocked to learn that Google CPCs are going up.

Main Digital Marketing News

Google Ads Announces 3 Changes to Search Ad Creatives

Google Search CPCs Up 19%, Pushing Ad Spend Up 17%

TikTok Tests Feature That Could Make All Videos Shoppable

Wix’s SEO Resource Center

Take of the Week hashtag Fire

ICYMI, something that you just might not have seen

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