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Newsletter 
EP. 316
February 2, 2024
All The Single Headlines. Google Ads Announces Single Headline RSAs & Other Search Creative Updates.
This week on Marketing O’Clock, If you like it then you better put a pin on it! Google explains why you might see single-headline RSAs in the SERPs and other changes to search ads creative. Then, TikTok is testing new ways to make posts shoppable. Plus, we’re shocked to learn that Google CPCs are going up.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
- Watch Us In Action
This is an example of Google auto-recommendations not being what's ideal for the client.
Google recommends increasing the daily budget to $490, but decreasing the daily budget to $360 would actually be a better call. pic.twitter.com/STtpFS4dGk
— Gil Gildner (@gilgildner) January 29, 2024
Once again, if you have a big performance problem, fix it. But DO NOT obsess over core web vitals for SEO (including the newest metric which is INP). You can view INP scores for your site in GSC now.
*An INP below or at 200 milliseconds means that your page has good… https://t.co/9zid3zwuhM
— Glenn Gabe (@glenngabe) January 31, 2024
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