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Newsletter 
EP. 317
February 9, 2024
(Enhance)Meant to Be. Microsoft Ads Announces Enhanced Conversions & Other Updates Just In Time for Vday.
This week on Marketing O’Clock, some updates are coming to Microsoft Ads that will enhance the experience. Then, Google unveils a reBard of its AI chatbot. Plus, who took the cookie from the cookie jar? The UK’s Competition and Markets Authority, that’s who. Google ‘cannot proceed with third-party cookie deprecation’ in the UK until they address privacy concerns.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
- Watch Us In Action
The Keyword Doomsday Clock Just Moved Up To 100 Seconds To Midnight!
A Google Rep Emailed Me Today And Mentioned Keyword "Themes" And Now "Search Term Categories" Is Inside The Ads Tab.#PPCchat pic.twitter.com/jaMh1rgE5m
— Anthony Higman (@AnthonyHigman) January 31, 2024
If you are using Smart Bidding, bid adjustments don't apply, except for (-100%) for mobile devices or tablets.
2/5
— Melissa L Mackey (@beyondthepaid) February 5, 2024
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