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EP. 317

February 9, 2024

(Enhance)Meant to Be. Microsoft Ads Announces Enhanced Conversions & Other Updates Just In Time for Vday.

This week on Marketing O’Clock, some updates are coming to Microsoft Ads that will enhance the experience. Then, Google unveils a reBard of its AI chatbot. Plus, who took the cookie from the cookie jar? The UK’s Competition and Markets Authority, that’s who. Google ‘cannot proceed with third-party cookie deprecation’ in the UK until they address privacy concerns.

Main Digital Marketing News

Microsoft Expands Enhanced Conversions and Ad Targeting Capabilities

Google Reportedly Rebranding Bard to Gemini, Adding ‘Advanced’ Subscription Service

Google ‘Cannot Proceed With Third-Party Cookie Deprecation’

Take of the Week hashtag Fire

ICYMI, something that you just might not have seen

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Value-Based Bidding: Why It’s Key to Boosting Your Google Ads