EP.18

• Google confirms it shortened search results snippets after expanding them last December
  • Google changes the length of meta descriptions, again and tells us not to worry about it because Google chooses snippets dynamically.
• Amazon poised to launch new retargeting ad product
  • Amazon continues its push towards digital advertising as they launch a new retargeting product.
• The new Google News: AI meets human intelligence
  • There are a ton of new features being added to Google News to organize, discover and enjoy articles.
• Google issues updated GDPR guidance to publishers on how to gain consent from users
  • Google provides us with new tips and suggestions as GDPR is fast approaching.

• Facebook expands its list of marketing partners while limiting what view tags can do
  • Facebook is on-boarding more marketing partners to expand in three specific areas, marketing mix modeling, view-ability and mobile app measurement.
• Google to notify those who leave reviews when business owners respond
  • Users will now be notified if a business responds to their review. Right now the notification comes in the form of an email but Google plans to make mobile notifications as well.
• Lithium will ‘sunset’ its Klout service on the day GDPR launches
  • Klout conveniently ending on the day GDPR is being released and Lithium CEO Pete Hess claims it no longer fits the focus of the company.

• How to Write Meta Descriptions in a Constantly Changing World (AKA Google Giveth, Google Taketh Away) by Dr. Peter J. Meyers

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