EP.18

May 17, 2018

Amazon Retargeting Ad Product

Google confirms it shortened search results snippets after expanding them last December
- Google changes the length of meta descriptions, again and tells us not to worry about it because Google chooses snippets dynamically.
Amazon poised to launch new retargeting ad product
- Amazon continues its push towards digital advertising as they launch a new retargeting product.
The new Google News: AI meets human intelligence
- There are a ton of new features being added to Google News to organize, discover and enjoy articles.
Google issues updated GDPR guidance to publishers on how to gain consent from users
- Google provides us with new tips and suggestions as GDPR is fast approaching.

Facebook expands its list of marketing partners while limiting what view tags can do
- Facebook is on-boarding more marketing partners to expand in three specific areas, marketing mix modeling, view-ability and mobile app measurement.
Google to notify those who leave reviews when business owners respond
- Users will now be notified if a business responds to their review. Right now the notification comes in the form of an email but Google plans to make mobile notifications as well.
Lithium will ‘sunset’ its Klout service on the day GDPR launches
- Klout conveniently ending on the day GDPR is being released and Lithium CEO Pete Hess claims it no longer fits the focus of the company.

How to Write Meta Descriptions in a Constantly Changing World (AKA Google Giveth, Google Taketh Away) by Dr. Peter J. Meyers